SEARCH MARKETING TRAINING SERVICES FOR
WEBSITE OWNERS AND MARKETING MANAGERS
Training services from Ceed cover the key
areas of Search Engine Marketing today. Training sessions may follow a
general outline, but some workshops are only offered on a custom basis
where noted.
Ceed
primarily focuses on training for either Small Business Owners
who directly managing their own Web site or Corporate Marketing
Teams working on established Websites.
For the optimal outcome, trainees should own or manage an established
domain (at least one year in operation with
generally the same type of content in place during that time).
Search
Marketing Techniques
A Tour of the Basics in 4 hours
- Keyword Research - Why Bother?
- Natural Search Engine Optimization - Basic Techniques
- Paid Advertising Account Management - Basic Account Set-up and Management
Techniques
- Email Marketing with Constant Contact
$1050
- Four part series in one four-hour session for 1 person, with a 50% discount
for each additional person from the same company or organization ($525/
per additional person working on the same Website property).
$800
- Three modules only for 1 person, with a 50% discount for each additional
person from the same company or organization ($400/ per additional person
working on the same Website property).
In-depth
Keyword Research Techniques Tutorial
This is an in-depth tutorial that starts with keyword research basics
and guides you through advanced techniques used by the pros as well. Two
hours in length. We will use your own keyword research needs as the basis
of the tutorial. A seven-day keyword research database pass is also included
in the fee. Basic spreadsheet skills recommended for any registering students.
$550
- 1 person; $292.5/ per additional person working on the same Website
property.
A
seven-day keyword research database pass is also included in the fee.
Natural Search Engine Optimization
(SEO) - Basic Techniques
This tutorial focuses on two major issues. First,
the basics of optimizing your site for the search engines are covered.
Secondly, the basics of how your site is viewed and included across other
key Web properties are covered. Finally the two perspectives are pulled
together to generate a holistic picture of the work needed to optimize
a Website presence in the public Internet sphere. This course covers general
topic matter and techniques. One 4-hour session or two 2-hour sessions
- student's choice.
$1050
- 1 person, with a 50% discount for each additional person from the same
company or organization ($525/ per additional person working on the same
Website property).
Advanced Website
Optimization Techniques
This is generally created on a custom basis for
website owners that have made some progress with there site, but who are
ready for an outside review and critique of the current SEO situation
of their Web site. Two hours of SEO analyst
time on your Web property, followed by a two-hour session on advance optimization
techniques on the domain of your choice.
$1050
- 1 person, with a 50% discount for each additional person from the same
company or organization ($525/ per additional person working on the same
Website property).
Paid Advertising
Account Management - Basic Account Set-up Techniques
Learn how to set-up and manage your own online
paid advertising accounts. 'Paid placement' account training services
cover today's most popular services, such as services Google Adwords,
Yahoo Search Marketing, MSN.com and Ask.com services. One 4-hour session
or two 2-hour sessions - student's choice.
$1050
- 1 person, with a 50% discount for each additional person from the same
company or organization ($525/ per additional person working on the same
Website property).
Paid Advertising
Account Management - Advanced Optimization Techniques
This is a custom training module for existing paid
advertising service users. Prior to the session, your specific accounts
will undergo review to set the agenda for the training. Advanced optimization
techniques for both your accounts and for your Web site 'landing pages'
will be covered, by service.
$1800
- 1 person, with custom account review on up to three different pay-per-click
services; includes pre-meeting analyst time on each service (three
hours total) and two 2- hour sessions or one 4-hour session - student's
choice.
$1300
- 1 person, with custom account review on two different pay-per-click
services; includes pre-meeting analyst time on each service (two
hours total) and one 3-hour training session.
$800
- 1 person, with custom account review on
one pay-per-click services; includes pre-meeting analyst time on
the select service (one hour total) and one 2-hour training session.
More topics
- details on request:
Email Marketing
with Constant Contact
Corporate
Lead Generation on the Web - About the Basics
Directory/
Local Marketing on the Web
Ceed zStats
User Training
MARKETING TRAINING IN DOWNTOWN CHICAGO
Training
sessions are generally held at 150 N. Michican Avenue, Floor 2800, in
the Stone Container buidling adjacent to Millenium Park in Downtown, Chicago,
Illinois.
Training at your site may be available at seminar
cost, with a minimum 2-hour travel surcharge per session.
Ceed
primarily focuses on small, hands-on training sessions for either Small
Businesses who directly managing their own Web site or Corporate Marketing
Teams working on established Websites.
For the optimimal outcome, trainees should own or manage an established
domain (at least one year in operation with generally the same type of
content in place during that time). Also, it is helpful to have access
to your existing Website analytics program or data reports for most types
of Web Marketing Training Sessions.
Call Belinda at 1 (312) 493-9387
to arrange a training time.
Please leave your name, number and a brief message - thanks!
|